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Castle Lager takes on Europe’s finest
Monday, 14 November 2011
Castle Lager has re-launched its Tavern Tour – a 12-day trip across Europe that will see a few lucky South Africans set out on a mission to find a beer to match the taste of ‘homegrown favourite’, Castle Lager.

The original Tavern Tour was introduced for the first time as far back as 1986 and ran every subsequent year until 1990. Next year sees the latest, newly revived instalment of this hugely popular initiative’s return to South Africa.

“We’re hugely excited to be bringing the Castle Tavern Tour back in 2012,” said Ally Hewitt, General Manager of Castle Lager. “The Tours have been epic in the past, filled with fun, friendship and laughter. We look forward to bringing together a new generation of South Africans for the experience of a lifetime.”

The Tavern Tour, which will take place in May 2012, will weave through the pubs and beer halls of England, Germany, Ireland, the Czech Republic and Austria, and will challenge participants to find a beer that matches the taste of Castle Lager, with one small catch: they won’t be able to enjoy a single pint of South Africa’s home brew, Castle Lager, until they return.

Participants will also face several educational beer-related challenges, such as proud beer drinkers in other countries trying their utmost to convince the South Africans of the merits of their beer and trips to European breweries led by brew-masters extolling the virtues of Europe’s finest beers.

“We are so confident in Castle Lager that we are willing to send these participants to taste Europe’s finest beers because, when all is said and done, there will be no doubt that there is no taste like home,” concludes Hewitt. “After all, it only comes together with a Castle.”  


The Editor
By : Travel info
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