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SA can expect 13,5m tourists by 2015
Monday, 24 May 2010
The National Department of Tourism (NDT) has announced new targets that it wishes to reach by 2015 and 13,5m tourist arrivals are just the start.

Speaking at the launch of the National Tourism Sector Strategy on Friday, Minister of Tourism Marthinus van Schalkwyk, said that the new, realistic targets set for the country were to be gazetted on May 28 and would be available for public comment for a period of 60 days thereafter.

Van Schalkwyk mentioned a few ideas that the NDT was looking at introducing to increase both domestic and inbound tourism to the country and reiterated that African markets were becoming increasingly important.

In the NTSS the tourism industry identified the following medium-term actions and targets to be reached by 2015:

•To grow tourism’s direct contribution to GDP from an estimated R64,5 billion or 3,2% of GDP in 2009 to R125 billion or 3,5% of GDP;
•To grow tourism’s total (direct and indirect) contribution to GDP from an estimated R173,9 billion or 8,7% of GDP in 2009 to R338,2 billion or 9,4% of GDP;
•To increase the number of foreign arrivals from 9,9 million in 2009 to
13,5 million;
•To increase the number of direct jobs supported by the sector from an estimated 575 000 in 2009 to 800 000; and
•To increase the number of total (direct and indirect) jobs supported by the sector from an estimated 1,4 million in 2009 to 1,9 million.
“We recognise that a co-ordinated strategic approach is necessary in order to realise our objectives. I am pleased that we now have a comprehensive strategy on the table which will guide us in terms of medium-term goals. It is vital that all role-players take action to implement this strategy if we as a country are to realise our inherent tourism potential and ensure that the investment made into preparations for the World Cup is fully optimised,” Van Schalkwyk said.
The Minister also thanked the panel of 32 experts from across all stakeholder groups in the industry, chaired by Robert Gumede, for the pivotal role they played in guiding the development of the NTSS and their commitment to the process.
The NDT invites comments on the NTSS and the full strategy is available for downloading on its website at Comments should be submitted to by July 31.
By : Tourism Update
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