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More affordable long-haul leisure flights
Monday, 22 September 2014
Lufthansa is planning to radically alter its approach to intercontinental leisure-dominated routes by offering more affordable flight options. Whether the low-cost offering will be available to South Africa is not yet sure, according to Axel Simon, ?director Southern Africa for Lufthansa. “Lufthansa is currently in the planning stages and has not yet revealed which leisure-dominated destinations are being considered.”

The airline aims to create new low-cost ‘platforms’ (subsidiaries and joint ventures) under the ‘Wings’ name to operate budget flights within Europe and to selected long-haul destinations, targeting leisure travellers. The airline executive board is still investigating the possibility of launching the Wings concept in conjunction with Sun Express, which is a fifty-fifty joint venture between Lufthansa and Turkish Airlines. In this respect, talks with the Star Alliance partner are to continue. 

The airline will also fit up to 14 Airbus A340-300s from its long-haul fleet with a cabin that is optimised for leisure travel in an attempt to make its long-haul operations more profitable.From the start of the 2015/2016 winter flight timetable, this A340-300 sub-fleet will operate without first class and with 18 business-class seats, 19 in premium economy and 221 in economy, and will serve new leisure travel destinations or markets from which Lufthansa would have had to withdraw without the introduction of this less expensive offering.

Carsten Spohr, chairman of the executive board and ceo of Deutsche Lufthansa AG explains: “The combination of our core brands’ focus on quality and the premium sector, and the development of new platforms for the leisure travel sector, which is experiencing dynamic growth but is also price-sensitive, is our way of working towards a successful future for the Lufthansa Group airlines.” 
By : etnw
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