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Tsogo Sun launches new brand
Monday, 23 June 2014
Tsogo Sun has launched its new coffee shop/ restaurant brand, Vigour & Verve. 

Vigour & Verve ‘coffee and everything in between’ restaurants have been opened in the Southern Sun Elangeni & Maharani Hotel, Southern Sun Pietermaritzburg in the Golden Horse Casino complex and a smaller version, Café Vigour, has been opened at SunCoast Casino in Durban. Two more will be opening this year at Gold Reef City in Johannesburg and at Silverstar Casino in the West Rand.

The Vigour & Verve restaurants serve breakfast, lunch and dinner and are open to walk-in customers as well as hotel residents. 

“We have more than 85 restaurant brands across our gaming and hotels portfolio and we realised it would strengthen our offering substantially if we invested in strong brands that could be implemented in selected venues within the group,” says Louise Sevel, group brand manager, Tsogo Sun.

Kevin Page, development director of Tsogo Sun, explains that Tsogo Sun’s food and beverage turnover is in excess of R1bn a year and it occupies a third of the workforce. 

“Food and beverage is part and parcel of being hospitable and our new brands – starting with Vigour & Verve – are all about ensuring good, honest, hospitable delivery of food and beverage,” he said.
By : etnw
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