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Vic Falls Safari Lodge and Three Cities terminate contract
Monday, 12 May 2014
Victoria Falls Safari Lodge in Zimbabwe, the flagship of Africa Albida Tourism (AAT), is not renewing its marketing and technical services agreement with Three Cities. The contract expires in June.
Ross Kennedy, ceo of AAT, says: “We have grown as a group, with new properties in Victoria Falls, Zimbabwe; and Chobe, Botswana, in the last three years and have now created our own team of key skills and personnel, along with sales, marketing and PR resources locally, regionally and internationally. All additional resources or advisers that may be necessary will be appointed on an ad hoc basis.”
Ross added that the Three Cities Group had helped with the planning and opening of Victoria Falls Safari Lodge in 1993 and 1994 and contributed to AAT’s early successes. “It is now time to move on and forge ahead, building our own brand and group. In the last three years, we have developed and opened three new properties, Ngoma Safari Lodge in Chobe, Botswana; Victoria Falls Safari Club and Victoria Falls Safari Suites in Victoria Falls, Zimbabwe.  We are currently completing a US$1 million upgrade, which includes the refashioning of all 72 rooms at VFSL, which will be completed by mid-July this year.”

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