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Virgin Atlantic introduces iBeacon
Monday, 05 May 2014
Virgin Atlantic’s upper class passengers passing through London Heathrow Airport now have the opportunity to connect directly to the airline via Apple’s iBeacon technology.

Passengers who have smartphones with the Apple Passbook app can receive notifications from the beacon depending on their location in the airport. 

For example, passengers approaching the security channel can receive a notification to their phone telling them to open their electronic boarding pass and have it ready to be scanned by security.

In the main area of the airport, upper class passengers using the service will receive special partner offers such as lower commission as they pass the MoneyCorp currency exchange booth.

iBeacon uses Bluetooth low energy and geofencing in order to allow passengers to receive personal notification to their phones. 

Reuben Arnold, brand and customer engagement director, Virgin Atlantic, said: “In the future, we expect it to further personalize our passenger’s journey, such as notifying an upper class passenger that there is an open appointment in the Clubhouse spa or introducing the crew members on their flight as they board the aircraft.”
By : etnw
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