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Kenya woos SA travellers
Wednesday, 19 February 2014
Kenya Airways has teamed up with the Kenya Tourism Board (KTB) to step up its marketing efforts in South Africa in a bid to attract more South African travellers to the country. 

The two organisations recently launched joint marketing campaigns in South Africa through an online consumer campaign that focuses on promoting the Swahili coast and the Kenyan wildlife experience. 

According to Jacinta Nzioka, KTB’s acting director of marketing, South Africa is the second-highest source market for Kenya with over 40 000 tourists last year. “As we talk of Africa being our next frontier in tourism, South Africa is among the markets with potential and, for this reason we have launched the campaigns as part of other promotional activities to woo the market to Kenya.” 

Spokesperson for Cullinan Outbound Tourism, John Ridler, agrees and says, especially the Mombasa coast, with its white beaches and azure blue seas, is a popular destination for the South African traveller. He says the seaside resorts offer excellent value-for-money, which is important for South African travellers. The only deterrent for a holiday at the Kenyan coast is that the flights are via Nairobi. “Connections are excellent though,” says John.

By : etnw
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